40 years of passion and travel. Pain de Sucre has turned the beach into a life-style of real finesse. Since 1985, at the edge of the Mediterranean, it has created free and audacious seaside fashion in its studios in Marseille. Innovation, creativity and ethics form the foundations of its collections of swimwear and beachwear, lingerie and ready-to-wear, resulting from the expertise of passionate craftsmen of feminine beauty. Discover the Spring/Summer 2025 anniversary collection, the very essence of Pain de Sucre DNA.
It was in Marseille, a city facing the sea, that Pain de Sucre came into being in 1985, a firm dedicated 100% to the design of high-end women's swimwear. Self-taught and avant-garde in their approach to designing seafront clothing, Christian Keusseyan and Bernard Evans soon came up with their concept of the swimsuit. From a family of tailors/couturiers driven by a passion for their work, they inherited experience of made-to-measure and the craftsman's know-how. Both the bikini and the one-piece swimsuit became star features of women's wardrobes, then borrowing the codes of ready-to-wear. Represented by over 650 multibrand retailers worldwide, Pain de Sucre now has about 30 boutiques/corners presenting its label: in St-Barths, Knokke, Geneva, Monaco, Paris, Cannes, Saint-Tropez... Many wonderful tales to be shared...
Pain de Sucre is a real invitation to travel.
It places itself at the service of its clients so that they find the swimwear of their dreams…
A touch of exoticism, a warm ambiance.
Noble and natural materials: wood, stone and Indonesian creepers seem to rise from the earth.
The curves of the furnishings are pure, the atmosphere light and mineral.
Touches of plantlife here and there, subdued light.
Pain de Sucre is a real invitation to travel.
It places itself at the service of its clients so that they find the swimwear of their dreams…
A touch of exoticism, a warm ambiance.
Noble and natural materials: wood, stone and Indonesian creepers seem to rise from the earth.
The curves of the furnishings are pure, the atmosphere light and mineral.
Touches of plantlife here and there, subdued light.
